I’m here to talk to you today about a very sensitive subject – book reviews. Please be sure to sit your authors down and have honest, forthright conversations with them about book reviews. Your author may think the hardest thing she had to do was write the book; edit the book; publish the book; but sadly, she is mistaken. She now has to market the book. And an important element of marketing, one that I cannot stress enough, is the holy grail of book reviews.
Even bad ones.
Relax! Breathe! It’s going to be alright. Your author can survive some bad reviews. Just remind him that not everyone likes spinach, some people detest spinach, that doesn’t make spinach bad. And in that same vein, not everyone will like his book – that doesn’t make it bad. Taste is subjective. And reviews are not personal; including the ones that feel like they are. Don’t address them, don’t respond, and don’t throw your typewriter in the recycling bin either. REMEMBER – YOU ASKED THEM TO SHARE THEIR OPINION!
How do you get these really important reviews?
Begging may seem beneath him/her but it’s a necessary skill for a purveyor of the literary arts. You will beg, and frequently, for everything from an agent, to publication, for tweets, for sales. So don’t go getting self-righteous when it comes time to beg for reviews because the more reviews you have the more attention your book will get. From all the people you’ve been begging to sit up and take notice anyway.
In short, reviews are important. You need them. Now get them!
Are you still here? The G.I. Joe thing was my corny farewell. Well, if you're not busy I've got a few books that need more reviews... (see what I did there? shameless begging)